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Keywords: Article quality
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Journal Articles
Understanding the defining characteristics of a high-quality conceptual article
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (10): 2375–2405.
Published: 21 October 2025
... approach to conceptualize conceptual article quality, its dimensions and their corresponding attributes. To address RQ2, we carefully developed a comprehensive rubric for measuring conceptual article quality. A well-developed rubric can have a higher diagnostic value than a multi-item scale, which makes...
