... a connection between consumption and its environmental impacts. Michael Polonsky is the corresponding author and can be contacted at: Michael.Polonsky@Deakin.edu.au © Emerald Group Publishing Limited 2014 Cross-cultural studies Asia Consumer behaviour Green issues This paper advances...

... in Asia can be conducted by using an “enlarged” emic approach. Given the idiosyncratic nature of relationships and the increasing significance of the emic contexts enriched by globalisation, the proposed approach is likely to generate a better understanding of the impact of culture on relationship...