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Keywords: At-risk gamblers
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (4): 1203–1226.
Published: 03 December 2020
... (or perceived help-seeking benefits) influencing help-seeking attitudes and behaviour in at-risk gamblers. This paper aims to examine the role that response efficacy has on the relationship between perceived help-seeking benefits and help-seeking behavioural intentions. Design/methodology/approach Study 1...
