Jasmina Ilicic
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Divine connection: religious brand name priming

Jasmina Ilicic, Stacey Brennan
Journal: European Journal of Marketing
European Journal of Marketing (2026) 60 (1): 64–94.
https://doi.org/10.1108/EJM-05-2024-0400
Published: 17 December 2025
View article titled, Divine connection: religious brand name priming
Open the PDF for Divine connection: religious brand name priming in another window
Add to Citation Manager for Divine connection: religious brand name priming
Journal Articles

Angelic brand name priming: saintly branded food influences brand healthfulness perceptions

Jasmina Ilicic, Stacey M. Brennan
Journal: European Journal of Marketing
European Journal of Marketing (2023) 57 (4): 1099–1129.
https://doi.org/10.1108/EJM-09-2021-0719
Published: 17 February 2023
View article titled, Angelic brand name priming: saintly branded food influences brand healthfulness perceptions
Open the PDF for Angelic brand name priming: saintly branded food influences brand healthfulness perceptions in another window
Add to Citation Manager for Angelic brand name priming: saintly branded food influences brand healthfulness perceptions
Journal Articles

Shake it off and eat less: anxiety-inducing product packaging design influences food product interaction and eating

Jasmina Ilicic, Stacey M. Brennan
Journal: European Journal of Marketing
European Journal of Marketing (2022) 56 (2): 562–583.
https://doi.org/10.1108/EJM-01-2021-0038
Published: 20 January 2022
View article titled, Shake it off and eat less: anxiety-inducing product packaging design influences food product interaction and eating
Open the PDF for Shake it off and eat less: anxiety-inducing product packaging design influences food product interaction and eating in another window
Add to Citation Manager for Shake it off and eat less: anxiety-inducing product packaging design influences food product interaction and eating
Journal Articles

“Set yourself free!” Exploring help-seeking motives in at-risk gamblers

Svetlana De Vos, Jasmina Ilicic, Pascale G. Quester, Roberta Carolyn Crouch
Journal: European Journal of Marketing
European Journal of Marketing (2021) 55 (4): 1203–1226.
https://doi.org/10.1108/EJM-04-2019-0347
Published: 03 December 2020
View article titled, “Set yourself free!” Exploring help-seeking motives in at-risk gamblers
Open the PDF for “Set yourself free!” Exploring help-seeking motives in at-risk gamblers in another window
Add to Citation Manager for “Set yourself free!” Exploring help-seeking motives in at-risk gamblers
Journal Articles

Looking at you: celebrity direct eye gaze influences social media post effectiveness

Jasmina Ilicic, Stacey M. Brennan
Journal: European Journal of Marketing
European Journal of Marketing (2020) 54 (12): 3051–3076.
https://doi.org/10.1108/EJM-02-2019-0171
Published: 10 August 2020
View article titled, Looking at you: celebrity direct eye gaze influences social media post effectiveness
Open the PDF for Looking at you: celebrity direct eye gaze influences social media post effectiveness in another window
Add to Citation Manager for Looking at you: celebrity direct eye gaze influences social media post effectiveness
Journal Articles

Pseudohomophones as brand names: Prioritising the emotionally interesting homophone

Jasmina Ilicic, Stacey Baxter, Alicia Kulczynski
Journal: European Journal of Marketing
European Journal of Marketing (2018) 52 (9-10): 1909–1930.
https://doi.org/10.1108/EJM-07-2017-0485
Published: 15 August 2018
View article titled, Pseudohomophones as brand names: Prioritising the emotionally interesting homophone
Open the PDF for Pseudohomophones as brand names: Prioritising the emotionally interesting homophone in another window
Add to Citation Manager for Pseudohomophones as brand names: Prioritising the emotionally interesting homophone
Journal Articles

Spot the difference: examining facial characteristics that enhance spokesperson effectiveness

Jasmina Ilicic, Stacey M. Baxter, Alicia Kulczynski
Journal: European Journal of Marketing
European Journal of Marketing (2018) 52 (1-2): 348–366.
https://doi.org/10.1108/EJM-03-2017-0226
Published: 24 January 2018
View article titled, Spot the difference: examining facial characteristics that enhance spokesperson effectiveness
Open the PDF for Spot the difference: examining facial characteristics that enhance spokesperson effectiveness in another window
Add to Citation Manager for Spot the difference: examining facial characteristics that enhance spokesperson effectiveness
Journal Articles

You see Froot, you think fruit: examining the effectiveness of pseudohomophone priming

Stacey Baxter, Jasmina Ilicic, Alicia Kulczynski
Journal: European Journal of Marketing
European Journal of Marketing (2017) 51 (5-6): 885–902.
https://doi.org/10.1108/EJM-01-2016-0038
Published: 08 May 2017
View article titled, You see Froot, you think fruit: examining the effectiveness of pseudohomophone priming
Open the PDF for You see Froot, you think fruit: examining the effectiveness of pseudohomophone priming in another window
Add to Citation Manager for You see Froot, you think fruit: examining the effectiveness of pseudohomophone priming
Journal Articles

Names versus faces: examining spokesperson-based congruency effects in advertising

Jasmina Ilicic, Stacey M Baxter, Alicia Kulczynski
Journal: European Journal of Marketing
European Journal of Marketing (2015) 49 (1-2): 62–81.
https://doi.org/10.1108/EJM-10-2013-0579
Published: 09 February 2015
View article titled, Names versus faces: examining spokesperson-based congruency effects in advertising
Open the PDF for Names versus faces: examining spokesperson-based congruency effects in advertising in another window
Add to Citation Manager for Names versus faces: examining spokesperson-based congruency effects in advertising
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal