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Journal Articles

Pseudohomophones as brand names: Prioritising the emotionally interesting homophone

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Jasmina Ilicic, Stacey Baxter, Alicia Kulczynski
Journal: European Journal of Marketing
European Journal of Marketing (2018) 52 (9-10): 1909–1930.
https://doi.org/10.1108/EJM-07-2017-0485
Published: 15 August 2018
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Journal Articles

You see Froot, you think fruit: examining the effectiveness of pseudohomophone priming

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Stacey Baxter, Jasmina Ilicic, Alicia Kulczynski
Journal: European Journal of Marketing
European Journal of Marketing (2017) 51 (5-6): 885–902.
https://doi.org/10.1108/EJM-01-2016-0038
Published: 08 May 2017
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