... studies were conducted. To establish the causal relationship between social exclusion types and context effects, this study uses experimental designs in all studies. Findings The attraction effect is stronger when consumers feel rejected than ignored, whereas the compromise effect is stronger when...

...Sandra J. Milberg; Mónica Silva; Paulina Celedon; Francisca Sinn Purpose – The purpose of this paper is to extend the conclusions of a previous synthesis of attraction effect research (1995), focusing on the influence of background and design variables on the magnitude of the effect...