...”). This is theoretically interesting, as the governmental framing could be advantageous according to attribution theory, because it emphasizes the externality of the price increase cause. By externalizing the price increase cause, firms might gain a greater understanding from their customers. Stephan Zielke can...

... marketing’s understanding of identity formation by examining it in conjunction with attribution theory, exploring the relationship between activity engagement and separation distress. Design/methodology/approach A pilot study (n = 90) using a thematic content analysis reveals six themes (i.e...

...Sara Quach; Scott K. Weaven; Park Thaichon; Debra Grace; Lorelle Frazer; James R. Brown Purpose Framed within the theoretical domain of attribution theory, this study aims to investigate the antecedents of experienced regret following an entrepreneur’s business failure (defined as firm...