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Keywords: Attribution theory
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (10): 2288–2318.
Published: 10 October 2024
... at: zielke@wiwi.uni-wuppertal.de 09 05 2022 18 12 2022 14 02 2024 11 07 2024 09 09 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Price increase communication Price fairness Switching Attribution theory Equity...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (4): 930–956.
Published: 24 March 2023
... marketing’s understanding of identity formation by examining it in conjunction with attribution theory, exploring the relationship between activity engagement and separation distress. Design/methodology/approach A pilot study (n = 90) using a thematic content analysis reveals six themes (i.e...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (8): 2201–2238.
Published: 09 April 2021
...Sara Quach; Scott K. Weaven; Park Thaichon; Debra Grace; Lorelle Frazer; James R. Brown Purpose Framed within the theoretical domain of attribution theory, this study aims to investigate the antecedents of experienced regret following an entrepreneur’s business failure (defined as firm...
