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1-4 of 4
Keywords: Authentic pride
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (12): 3249–3271.
Published: 11 October 2022
... only Authentic pride Hubristic pride Emotion Cognitive resources Advertising Indulgence Marketing Decision-making Consumer behavior Cognition Information processing Buyer behaviour Pride, an emotional response to success or achievement, is a self-conscious emotion characterized...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (8): 2101–2121.
Published: 06 August 2021
... of consumption. Design/methodology/approach Using two studies with between-subjects designs, this research examines the difference in preferences for attention-grabbing products between hubristic and authentic pride. Findings Individuals who experience hubristic pride (vs authentic pride) show greater...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (2): 351–379.
Published: 24 January 2020
... itself. This paper aims to study how a discrete positive emotion, such as authentic pride, can mitigate moral decoupling. Design/methodology/approach Using three experimental studies, this research investigates and tests the underlying mechanism driving authentic pride, its effects and its key...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (7-8): 1750–1775.
Published: 24 May 2018
...Pianpian Yang; Qingyu Zhang Power Authentic pride Cognitive appraisal tendency Construal level Hubristic pride Lay theory National Natural Science Foundation of China 71572115 71602122 Social Science Foundation of Guangdong 2016WZDXM005 National Science Foundation...
