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Keywords: Belief in a just world
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (2): 351–379.
Published: 24 January 2020
... This research demonstrates how authentic pride can decrease consumer acceptance of unethical behavior. More importantly, this research enriches our understanding of the underlying mechanism driving the influence of authentic pride such that it increases the belief in a just world, which in turn lowers moral...
