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Keywords: Black Women
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Journal Articles
Steven S. Chan, Shalini Bahl, Kelly Moore, Michelle van Solt, Ryan E. Cruz, Matthew Philp, Tessa Garcia-Collart, Ellen Campos Sousa, George R. Milne, Nelson Borges Amaral, Michelle Perkins, Kirsten Johnson
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (6): 1533–1553.
Published: 06 June 2025
... of target audience of young Black women (YBW) and apply principles of mindfulness to those insights to develop resources and practices to empower YBW to have a healthier relationship with social media. Design/methodology/approach Consumer behavior researchers, a mindfulness educator and nonprofit...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (11): 2723–2745.
Published: 12 December 2019
... 2019 19 10 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Gender Branding Representation Advertising Intersectionality Activism Race Feminism Black Women Blackness Woke-washing Reflecting on the idea of “marketing...
