Francesca Sobande
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Journal Articles

Let’s ROC: a dynamic experience-based roadmap for relational engagement

Chloe Preece, Pilar Rojas-Gaviria, Benedetta Cappellini, Finola Kerrigan, Paul Hewer, Leighanne Higgins, Francesca Sobande
Journal: European Journal of Marketing
European Journal of Marketing (2025) 59 (6): 1503–1520.
https://doi.org/10.1108/EJM-04-2024-0333
Published: 25 March 2025
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Journal Articles

Woke-washing: “intersectional” femvertising and branding “woke” bravery

Francesca Sobande
Journal: European Journal of Marketing
European Journal of Marketing (2020) 54 (11): 2723–2745.
https://doi.org/10.1108/EJM-02-2019-0134
Published: 12 December 2019
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