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Pilar Rojas-Gaviria
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Journal Articles
Let’s ROC: a dynamic experience-based roadmap for relational engagement
Available to PurchaseChloe Preece, Pilar Rojas-Gaviria, Benedetta Cappellini, Finola Kerrigan, Paul Hewer, Leighanne Higgins, Francesca Sobande
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (6): 1503–1520.
Published: 25 March 2025
