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Keywords: Blackness
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Journal Articles
Woke-washing: “intersectional” femvertising and branding “woke” bravery
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Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (11): 2723–2745.
Published: 12 December 2019
...Francesca Sobande Purpose This paper aims to explore how and why ideas regarding “intersectional” approaches to feminism and Black activism are drawn on in marketing content related to the concept of being “woke” (invested in addressing social injustices). It considers which subject positions...
