...Leonie Lynch; Maurice Patterson; Caoilfhionn Ní Bheacháin Purpose This paper aims to consider the visual literacy mobilized by consumers in their use of brand aesthetics to construct and communicate a curated self. Design/methodology/approach The research surveyed a range of visual material...

... Prior studies have primarily focussed on how visual aesthetics help in understanding issues related to national identity. In contrast, this paper examines the use of visual aesthetics in branding from a transnational perspective. Brand management Brand aesthetics Critical visual analysis Non...

... into the Art World shows how collective artistry – Duchamp's along with that of several curators and many museum visitors – ended up making the useful fine. © Emerald Group Publishing Limited 2012 Brand management Brand aesthetics Brand co‐creation Brand image Beauty Dewey Economists...