Page 1 | Search Results | European Journal of Marketing

1-5 of 5

Sort by

Sort Order Select

Journal Articles

Visual literacy in consumption: consumers, brand aesthetics and the curated self

Leonie Lynch, Maurice Patterson, Caoilfhionn Ní Bheacháin

European Journal of Marketing (2020) 54 (11): 2777–2801.

https://doi.org/10.1108/EJM-01-2019-0099

Published: 31 August 2020

View article titled, Visual literacy in consumption: consumers, brand aesthetics and the curated self

Add to Citation Manager for Visual literacy in consumption: consumers, brand aesthetics and the curated self

Journal Articles

More than clothes hangers: cultural intermediaries in the field of fashion

Patrick P. Lonergan, Maurice Patterson, Maria Lichrou

European Journal of Marketing (2018) 52 (9-10): 2052–2074.

https://doi.org/10.1108/EJM-03-2017-0198

Published: 21 September 2018

View article titled, More than clothes hangers: cultural intermediaries in the field of fashion

Add to Citation Manager for More than clothes hangers: cultural intermediaries in the field of fashion

Journal Articles

Wii are family: consumption, console gaming and family togetherness

Cathriona Nash, Lisa O’Malley, Maurice Patterson

European Journal of Marketing (2018) 52 (9-10): 2005–2025.

https://doi.org/10.1108/EJM-06-2017-0425

Published: 14 September 2018

View article titled, Wii are family: consumption, console gaming and family togetherness

Add to Citation Manager for Wii are family: consumption, console gaming and family togetherness

Journal Articles

Mapping the re‐engagement of CRM with relationship marketing

Darryn Mitussis, Lisa O'Malley, Maurice Patterson

European Journal of Marketing (2006) 40 (5-6): 572–589.

https://doi.org/10.1108/03090560610657840

Published: 01 May 2006

View article titled, Mapping the re‐engagement of CRM with relationship marketing

Add to Citation Manager for Mapping the re‐engagement of CRM with relationship marketing

Journal Articles

Blank Fictions: Consumerism, Culture and the Contemporary American Novel

Maurice Patterson

European Journal of Marketing (2002) 36 (5-6): 733–737.

https://doi.org/10.1108/ejm.2002.36.5_6.733.1

Published: 01 June 2002

View article titled, Blank Fictions: Consumerism, Culture and the Contemporary American Novel

Add to Citation Manager for Blank Fictions: Consumerism, Culture and the Contemporary American Novel

Update search

NARROW

Format

Journal

Type

Issue Section

Date

Availability

Visual literacy in consumption: consumers, brand aesthetics and the curated self

More than clothes hangers: cultural intermediaries in the field of fashion

Wii are family: consumption, console gaming and family togetherness

Mapping the re‐engagement of CRM with relationship marketing

Blank Fictions: Consumerism, Culture and the Contemporary American Novel

Email alerts