Maria Lichrou
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Journal Articles

Seeking sustainable futures in marketing and consumer research

Iain Davies, Caroline J. Oates, Caroline Tynan, Marylyn Carrigan, Katherine Casey, Teresa Heath, Claudia E. Henninger, Maria Lichrou, Pierre McDonagh, Seonaidh McDonald, Sally McKechnie, Fraser McLeay, Lisa O'Malley, Victoria Wells
Journal: European Journal of Marketing
European Journal of Marketing (2020) 54 (11): 2911–2939.
https://doi.org/10.1108/EJM-02-2019-0144
Published: 23 September 2020
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Journal Articles

More than clothes hangers: cultural intermediaries in the field of fashion

Patrick P. Lonergan, Maurice Patterson, Maria Lichrou
Journal: European Journal of Marketing
European Journal of Marketing (2018) 52 (9-10): 2052–2074.
https://doi.org/10.1108/EJM-03-2017-0198
Published: 21 September 2018
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