Sally McKechnie
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Seeking sustainable futures in marketing and consumer research

Iain Davies, Caroline J. Oates, Caroline Tynan, Marylyn Carrigan, Katherine Casey, Teresa Heath, Claudia E. Henninger, Maria Lichrou, Pierre McDonagh, Seonaidh McDonald, Sally McKechnie, Fraser McLeay, Lisa O'Malley, Victoria Wells
Journal: European Journal of Marketing
European Journal of Marketing (2020) 54 (11): 2911–2939.
https://doi.org/10.1108/EJM-02-2019-0144
Published: 23 September 2020
View article titled, Seeking sustainable futures in marketing and consumer research
Open the PDF for Seeking sustainable futures in marketing and consumer research in another window
Add to Citation Manager for Seeking sustainable futures in marketing and consumer research
Journal Articles

Effects of discount framing in comparative price advertising

Sally McKechnie, James Devlin, Christine Ennew, Andrew Smith
Journal: European Journal of Marketing
European Journal of Marketing (2012) 46 (11-12): 1501–1522.
https://doi.org/10.1108/03090561211259952
Published: 09 November 2012
View article titled, Effects of discount framing in comparative price advertising
Open the PDF for Effects of discount framing in comparative price advertising in another window
Add to Citation Manager for Effects of discount framing in comparative price advertising
Journal Articles

A conceptualisation of supplier‐perceived value

Egle Songailiene, Heidi Winklhofer, Sally McKechnie
Journal: European Journal of Marketing
European Journal of Marketing (2011) 45 (3): 383–418.
https://doi.org/10.1108/03090561111107249
Published: 05 April 2011
View article titled, A conceptualisation of supplier‐perceived value
Open the PDF for A conceptualisation of supplier‐perceived value in another window
Add to Citation Manager for A conceptualisation of supplier‐perceived value
Journal Articles

Consumer perceptions of brand architecture in financial services

James F. Devlin, Sally McKechnie
Journal: European Journal of Marketing
European Journal of Marketing (2008) 42 (5-6): 654–666.
https://doi.org/10.1108/03090560810862561
Published: 30 May 2008
View article titled, Consumer perceptions of brand architecture in financial services
Open the PDF for Consumer perceptions of brand architecture in financial services in another window
Add to Citation Manager for Consumer perceptions of brand architecture in financial services
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal