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Journal Articles

Perceptions of fair treatment in financial services: Development, validation and application of a fairness measurement scale

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James F. Devlin, Sanjit Kumar Roy, Harjit Sekhon
Journal: European Journal of Marketing
European Journal of Marketing (2014) 48 (7-8): 1315–1332.
https://doi.org/10.1108/EJM-08-2012-0469
Published: 08 July 2014
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Journal Articles

Consumer perceptions of brand architecture in financial services

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James F. Devlin, Sally McKechnie
Journal: European Journal of Marketing
European Journal of Marketing (2008) 42 (5-6): 654–666.
https://doi.org/10.1108/03090560810862561
Published: 30 May 2008
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Journal Articles

Consumer evaluation and competitive advantage in retail financial services ‐ A research agenda

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James F. Devlin
Journal: European Journal of Marketing
European Journal of Marketing (2001) 35 (5-6): 639–660.
https://doi.org/10.1108/03090560110388141
Published: 01 June 2001
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Journal Articles

Adding value to service offerings: the case of UK retail financial services

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James F. Devlin
Journal: European Journal of Marketing
European Journal of Marketing (1998) 32 (11-12): 1091–1109.
https://doi.org/10.1108/03090569810243730
Published: 01 December 1998
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