...Mengmeng Zhang; Lefa Teng; Chenxin Xie; Xinran Wang; Lianne Foti Purpose This study aims to investigate the effects of serif and sans serif typefaces in brand logos on consumers’ activity and potency perceptions of brands. It further examines the moderating roles of design freedom and brand value...

... to the branding literature by investigating how situational factors can influence affective reactions to brand logos and to the tourism literature by further investigating the impact of logos on visiting intentions. Practical implications This study provides actionable insights for tourism marketers and logo...

...T.C. Melewar; Manto Gotsi; Constantine Andriopoulos; Yong Jian Wang; Monica D. Hernandez; Michael S. Minor; Jie Wei Purpose The purpose of this study is to explore the role of various superstitious beliefs in consumers' information processing and evaluation of brand logos. Design/methodology...