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Keywords: British marketing education
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Journal Articles
Origins of marketing thought in Britain
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2015) 49 (7-8): 1016–1039.
Published: 13 July 2015
... a proposal for commercial courses in 1852 at King’s College, London, but nothing came of that plan either (Redlich, 1957 , p. 73). British marketing education History of thought Marketing history University of Birmingham William James Ashley At the turn of the twentieth century, England had...
