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Keywords: Business intelligence
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Journal Articles
Using open source data in developing competitive and marketing intelligence
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2008) 42 (7-8): 852–866.
Published: 25 July 2008
... Analysis Business intelligence Competitive intelligence Marketing intelligence Open source OSINT Special librarians have now greatly expanded the range of open sources examined as well as the nature of querying utilized (Berkien, 2006 ; Carr, 2003). Contemporary corporate information...
Journal Articles
Competitive intelligence: A practitioner, academic and inter‐disciplinary perspective
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2008) 42 (7-8): 717–730.
Published: 25 July 2008
... is known as an intelligence capacity? In a Market Wire (2007) press release, it was reported that: Business intelligence Competitive intelligence Forecasting Foresight Marketing intelligence Peripheral vision Competitive intelligence (CI) is regarded as a system of environmental...
