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Journal Articles

An illustration of Bayes' theorem and its use as a decision‐making aid for competitive intelligence and marketing analysts

Rainer Michaeli, Lothar Simon

European Journal of Marketing (2008) 42 (7-8): 804–813.

https://doi.org/10.1108/03090560810877169

Published: 25 July 2008

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Journal Articles

The role of insight teams in integrating diverse marketing information management techniques

Craig S. Fleisher, Sheila Wright, Helen T. Allard

European Journal of Marketing (2008) 42 (7-8): 836–851.

https://doi.org/10.1108/03090560810877187

Published: 25 July 2008

View article titled, The role of insight teams in integrating diverse marketing information management techniques

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Journal Articles

A strategic marketing intelligence and multi‐organisational resilience framework

Peter R.J. Trim, Yang‐Im Lee

European Journal of Marketing (2008) 42 (7-8): 731–745.

https://doi.org/10.1108/03090560810877123

Published: 25 July 2008

View article titled, A strategic marketing intelligence and multi‐organisational resilience framework

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Journal Articles

Competitive intelligence: a multiphasic precedent to marketing strategy

Paul L. Dishman, Jonathan L. Calof

European Journal of Marketing (2008) 42 (7-8): 766–785.

https://doi.org/10.1108/03090560810877141

Published: 25 July 2008

View article titled, Competitive intelligence: a multiphasic precedent to marketing strategy

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Journal Articles

Competitive intelligence information and innovation in small Canadian firms

Stoyan Tanev, Tony Bailetti

European Journal of Marketing (2008) 42 (7-8): 786–803.

https://doi.org/10.1108/03090560810877150

Published: 25 July 2008

View article titled, Competitive intelligence information and innovation in small Canadian firms

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Journal Articles

Scanning for competitive intelligence: a managerial perspective

Tianjiao Qiu

European Journal of Marketing (2008) 42 (7-8): 814–835.

https://doi.org/10.1108/03090560810877178

Published: 25 July 2008

View article titled, Scanning for competitive intelligence: a managerial perspective

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Journal Articles

Using open source data in developing competitive and marketing intelligence

Craig S. Fleisher

European Journal of Marketing (2008) 42 (7-8): 852–866.

https://doi.org/10.1108/03090560810877196

Published: 25 July 2008

View article titled, Using open source data in developing competitive and marketing intelligence

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Journal Articles

Competitive intelligence: A practitioner, academic and inter‐disciplinary perspective

Jonathan L. Calof, Sheila Wright

European Journal of Marketing (2008) 42 (7-8): 717–730.

https://doi.org/10.1108/03090560810877114

Published: 25 July 2008

View article titled, Competitive intelligence: A practitioner, academic and inter‐disciplinary perspective

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Journal Articles

The quest for competitive, business and marketing intelligence: A country comparison of current practices

Sheila Wright, Jonathan L. Calof

European Journal of Marketing (2006) 40 (5-6): 453–465.

https://doi.org/10.1108/03090560610657787

Published: 01 May 2006

View article titled, The quest for competitive, business and marketing intelligence: A country comparison of current practices

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An illustration of Bayes' theorem and its use as a decision‐making aid for competitive intelligence and marketing analysts

The role of insight teams in integrating diverse marketing information management techniques

A strategic marketing intelligence and multi‐organisational resilience framework

Competitive intelligence: a multiphasic precedent to marketing strategy

Competitive intelligence information and innovation in small Canadian firms

Scanning for competitive intelligence: a managerial perspective

Using open source data in developing competitive and marketing intelligence

Competitive intelligence: A practitioner, academic and inter‐disciplinary perspective

The quest for competitive, business and marketing intelligence: A country comparison of current practices

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