...Chun‐Hsien Liu; Chu‐Ching Wang Purpose The paper aims to develop a service taxonomy model and a mathematical process to forecast a competitor's service business strategy in a multiple service business context by inputting CI data such as the profits of existing core services. Design/methodology...

... is required. © MCB UP Limited 2002 Relationship marketing Business strategy Marketing, as a body of knowledge, has always been concerned with understanding relationships between suppliers and their customers. However, it is only recently that relationship marketing (RM) has received...

... by the study (Yin, 1994). Business strategy International marketing National cultures Small to medium‐sized enterprises Globalization Linkages with firms in other countries, possibly through networks of business relationships, help small and medium‐sized businesses which are addressing...

... an optimum impact on the US market. © MCB UP Limited 1985 Business strategy Export Foreign investment Marketing USA 17 Keys for Success in Exporting to the US Market by J o h n R. Darling Texas Tech University, Lubbock, Texas Many opportunities are emerging for profitable participation...

... of presentation to the customer. © MCB UP Limited 1980 Competences Marketing competences Information Business strategy 354 | European Journal of Marketing 14,5/6 The Manufacturing/Marketing Orientation and its Information Needs by K. J. Blois This paper discusses the way in which the changing...

... this belief will be reflected in company policies and practices in years to come. Social responsibility Marketing research Business strategy 72 | European Journal of Marketing 11, 1 The Social Responsibilities of Business: What Marketing Executives Think by B. Z. Gidengil Few topics in recent years...