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Brand negativity: a relational perspective on anti-brand community participation

Laurence Dessart, Cleopatra Veloutsou, Anna Morgan-Thomas

European Journal of Marketing (2020) 54 (7): 1761–1785.

https://doi.org/10.1108/EJM-06-2018-0423

Published: 05 June 2020

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Journal Articles

Unveiling heterogeneous engagement-based loyalty in brand communities

Laurence Dessart, Joaquín Aldás-Manzano, Cleopatra Veloutsou

European Journal of Marketing (2019) 53 (9): 1854–1881.

https://doi.org/10.1108/EJM-11-2017-0818

Published: 31 May 2019

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Journal Articles

Gender differences in supermarket choice: An expositional analysis in the presence of ignorance using CaRBS

Malcolm J. Beynon, Luiz Moutinho, Cleopatra Veloutsou

European Journal of Marketing (2010) 44 (1-2): 267–290.

https://doi.org/10.1108/03090561011008709

Published: 16 February 2010

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Journal Articles

Measuring transaction‐specific satisfaction in services: Are the measures transferable across cultures?

Cleopatra Veloutsou, G. Ronald Gilbert, Luiz A. Moutinho, Mark M.H. Goode

European Journal of Marketing (2005) 39 (5-6): 606–628.

https://doi.org/10.1108/03090560510590737

Published: 01 May 2005

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Journal Articles

Relationship marketing: What if … ?

Cleopatra Veloutsou, Michael Saren, Nikolaos Tzokas

European Journal of Marketing (2002) 36 (4): 433–449.

https://doi.org/10.1108/03090560210417255

Published: 01 May 2002

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Brand negativity: a relational perspective on anti-brand community participation

Unveiling heterogeneous engagement-based loyalty in brand communities

Gender differences in supermarket choice: An expositional analysis in the presence of ignorance using CaRBS

Measuring transaction‐specific satisfaction in services: Are the measures transferable across cultures?

Relationship marketing: What if … ?

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