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Consumer dominant value creation: A theoretical response to the recent call for a consumer dominant logic for marketing

Thomas Boysen Anker, Leigh Sparks, Luiz Moutinho, Christian Grönroos

European Journal of Marketing (2015) 49 (3-4): 532–560.

https://doi.org/10.1108/EJM-09-2013-0518

Published: 13 April 2015

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Journal Articles

Neural network approach to understanding the children’s market

Jony Oktavian Haryanto, Manuela Silva, Luiz Moutinho

European Journal of Marketing (2015) 49 (3-4): 372–397.

https://doi.org/10.1108/EJM-03-2013-0118

Published: 13 April 2015

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Journal Articles

The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits: Direct and indirect effects

Xuemei Bian, Luiz Moutinho

European Journal of Marketing (2011) 45 (1-2): 191–216.

https://doi.org/10.1108/03090561111095658

Published: 15 February 2011

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Journal Articles

Gender differences in supermarket choice: An expositional analysis in the presence of ignorance using CaRBS

Malcolm J. Beynon, Luiz Moutinho, Cleopatra Veloutsou

European Journal of Marketing (2010) 44 (1-2): 267–290.

https://doi.org/10.1108/03090561011008709

Published: 16 February 2010

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Journal Articles

Strategic Brand Management

Luiz Moutinho

European Journal of Marketing (2009) 43 (11-12): 1523–1524.

https://doi.org/10.1108/03090560910990018

Published: 13 November 2009

View article titled, Strategic Brand Management

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Journal Articles

Market orientation and performance: modelling a neural network

Manuela Silva, Luiz Moutinho, Arnaldo Coelho, Alzira Marques

European Journal of Marketing (2009) 43 (3-4): 421–437.

https://doi.org/10.1108/03090560910935505

Published: 03 April 2009

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Journal Articles

Exploring key neo‐marketing directions through the use of an academic “think tank”: A methodological framework

Luiz Moutinho, Fiona Davies, Graeme Hutcheson

European Journal of Marketing (2002) 36 (4): 417–432.

https://doi.org/10.1108/03090560210417246

Published: 01 May 2002

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Journal Articles

Neural Networks in Marketing: Modelling Consumer Responses to Advertising Stimuli

Bruce Curry, Luiz Moutinho

European Journal of Marketing (1993) 27 (7): 5–20.

https://doi.org/10.1108/03090569310040325

Published: 01 August 1993

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Journal Articles

Consumer Behaviour in Tourism

Luiz Moutinho

European Journal of Marketing (1987) 21 (10): 5–44.

https://doi.org/10.1108/EUM0000000004718

Published: 01 October 1987

View article titled, Consumer Behaviour in Tourism

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Consumer dominant value creation: A theoretical response to the recent call for a consumer dominant logic for marketing

Neural network approach to understanding the children’s market

The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits: Direct and indirect effects

Gender differences in supermarket choice: An expositional analysis in the presence of ignorance using CaRBS

Strategic Brand Management

Market orientation and performance: modelling a neural network

Exploring key neo‐marketing directions through the use of an academic “think tank”: A methodological framework

Neural Networks in Marketing: Modelling Consumer Responses to Advertising Stimuli

Consumer Behaviour in Tourism

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