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Journal Articles

Consumer dominant value creation: A theoretical response to the recent call for a consumer dominant logic for marketing

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Thomas Boysen Anker, Leigh Sparks, Luiz Moutinho, Christian Grönroos
Journal: European Journal of Marketing
European Journal of Marketing (2015) 49 (3-4): 532–560.
https://doi.org/10.1108/EJM-09-2013-0518
Published: 13 April 2015
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Journal Articles

Female and Part‐Time Employment within Superstore Retailing

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Leigh Sparks
Journal: European Journal of Marketing
European Journal of Marketing (1982) 16 (7): 16–29.
https://doi.org/10.1108/EUM0000000004858
Published: 01 July 1982
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