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Journal Articles

Knowledge discovery in marketing: An approach through Rough Set Theory

Malcolm Beynon, Bruce Curry, Peter Morgan

European Journal of Marketing (2001) 35 (7-8): 915–937.

https://doi.org/10.1108/EUM0000000005734

Published: 01 August 2001

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Journal Articles

Neural Networks in Marketing: Modelling Consumer Responses to Advertising Stimuli

Bruce Curry, Luiz Moutinho

European Journal of Marketing (1993) 27 (7): 5–20.

https://doi.org/10.1108/03090569310040325

Published: 01 August 1993

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