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Journal Articles

Management response to negative comments, psychological distance and product nature: a consumer perspective

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Chundong Zheng, Liping Yuan, Xuemei Bian, Han Wang, Lei Huang
Journal: European Journal of Marketing
European Journal of Marketing (2020) 54 (10): 2551–2573.
https://doi.org/10.1108/EJM-07-2019-0557
Published: 18 September 2020
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Journal Articles

Are size-zero female models always more effective than average-sized ones?: Depends on brand and self-esteem!

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Xuemei Bian, Kai-Yu Wang
Journal: European Journal of Marketing
European Journal of Marketing (2015) 49 (7-8): 1184–1206.
https://doi.org/10.1108/EJM-08-2013-0414
Published: 13 July 2015
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Journal Articles

Will normal‐sized female models in advertisements be viewed as positively as small‐sized models?

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Xuemei Bian, Gordon Foxall
Journal: European Journal of Marketing
European Journal of Marketing (2013) 47 (3-4): 485–505.
https://doi.org/10.1108/03090561311297427
Published: 29 March 2013
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Journal Articles

The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits: Direct and indirect effects

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Xuemei Bian, Luiz Moutinho
Journal: European Journal of Marketing
European Journal of Marketing (2011) 45 (1-2): 191–216.
https://doi.org/10.1108/03090561111095658
Published: 15 February 2011
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