...Yuhosua Ryoo Purpose This paper aims to reconcile conflicting findings about the role of corporate social responsibility (CSR) in counteracting the negative impacts of brands’ ethical transgressions by testing the moderating role of self-brand connection (SBC). Design/methodology/approach...

...Prachi Gala; Saim Kashmiri; Cameron Duncan Nicol Purpose The purpose of this research is to explore the impact of women in the C-suite on strategic marketing choices in general and CSR in particular is scant. To that end, this study explores whether and how firms led by female CEOs differ from...

... the message’s ability to reduce negative word-of-mouth intentions and to increase purchase intentions. Findings The authors show that blame shifting is more likely to be effective when deployed by senders that are small (Study 1) or have a positive CSR track record (Study 2). Furthermore, The authors find...

...Peren Özturan; Amir Grinstein Purpose In a world where corporate social responsibility (CSR) is a meaningful trend valued by firm stakeholders, it is still not clear how the marketing department integrates corporate-level social responsibility strategy into its departmental activities i.e...

...Liudmila Tarabashkina; Pascale G. Quester; Olga Tarabashkina Purpose The purpose of this study is to answer the call for additional detailed research on factors that influence corporate social responsibility (CSR) authenticity by examining how the former is affected by the commonly reported CSR...