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Journal Articles

Blurred vision: understanding barriers to initiating collaborative market driving

Kim Feddema, Daniel Schepis, Liudmila Tarabashkina, Sharon Purchase

European Journal of Marketing (2025) 59 (8): 1973–1993.

https://doi.org/10.1108/EJM-12-2023-0874

Published: 29 September 2025

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Journal Articles

Encouraging product reuse and upcycling via creativity priming, imagination and inspiration

Liudmila Tarabashkina, Alua Devine, Pascale G. Quester

European Journal of Marketing (2022) 56 (7): 1956–1984.

https://doi.org/10.1108/EJM-06-2020-0442

Published: 16 May 2022

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Journal Articles

How much firms “give” to CSR vs how much they “gain” from it: inequity perceptions and their implications for CSR authenticity

Liudmila Tarabashkina, Pascale G. Quester, Olga Tarabashkina

European Journal of Marketing (2020) 54 (8): 1987–2012.

https://doi.org/10.1108/EJM-11-2018-0772

Published: 19 June 2020

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Journal Articles

Children and energy-dense foods – parents, peers, acceptability or advertising?

Liudmila Tarabashkina, Pascale G. Quester, Roberta Crouch

European Journal of Marketing (2017) 51 (9-10): 1669–1694.

https://doi.org/10.1108/EJM-02-2015-0074

Published: 12 September 2017

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