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Blurred vision: understanding barriers to initiating collaborative market driving

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Kim Feddema, Daniel Schepis, Liudmila Tarabashkina, Sharon Purchase
Journal: European Journal of Marketing
European Journal of Marketing (2025) 59 (8): 1973–1993.
https://doi.org/10.1108/EJM-12-2023-0874
Published: 29 September 2025
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