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Keywords: Cassette Television
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1988) 22 (9): 25–33.
Published: 01 September 1988
... Television Conjoint Analysis United Kingdom An Analysis of Choice Criteria Using Conjoint Analysis by Keith Fletcher University of Strathclyde An Analysis of Choice Using Conjoint Analysis 25 Introduction Over recent years, there has been a continued interest in the importance of product attributes...
