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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (6): 1653–1675.
Published: 26 June 2024
... 2022 09 06 2023 23 02 2024 17 04 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Empirical generalization Market share Power law Category structure Promotional environment Market share is an important metric...
