... as a way to find alternative suppliers to provide the same products as their incumbent suppliers, thus reducing supply risks and maintaining stability (Tang and Kouvelis, 2011 ; Yang et al., 2012). Studies in channel management literature, however, describe relationship exploration as a strategy...

... 22 02 2022 29 05 2022 26 07 2022 04 08 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Co-creation Loyalty programmes Collaboration Stakeholder engagement Knowledge exchange Channel management Channel marketing...

... implications. © MCB UP Limited 1995 Channel management Entrepreneurship Export Marketing environment As the forces of globalization gain greater momentum, firms in both developed and developing countries are increasingly forced to be outward looking in their business orientation...

... the manufacturers′ and agents′ and distributors′views for improving the sale of British products in Germany. A notable difference was in the ranking of better quality; German agents and distributors thought that quality was more important than did UK manufacturers. © MCB UP Limited 1992 Channel...

... Distribution Marketing Channel management Export ...

... satisfaction, and performance in an industrial channel setting. The principal finding is that of minimal impact of the environmental conditions studied. © MCB UP Limited 1989 Conflict Distribution channels Channel management Alliances Marketing Organizational theory ...

... of power. © MCB UP Limited 1980 Marketing channels Managerial power Channel management 180 | European Journal of Marketing 14,4 A Framework for the Use of Power by Jack J. Kasulis and Robert E. Spekman Marketing channel decisions are among the most difficult facing a firm. Primary among...

... something to our cumulative knowledge, no single approach has yet reached a point of adequate conceptualisation based on his own basic criteria. As yet channels literature is mainly descriptive, and has virtually no predictive power. © MCB UP Limited 1978 Channel management Distribution systems...

... with public policy recommendations that have the advantage of being in the interest of both small business and consumers. © MCB UP Limited 1978 Channel management Channel relationships Conflict resolution Marketing Managerial power 194 | European Journal of Marketing 12, 2 Channel Power...

... functioning. Considers the need for a channel leader or centre of influence. Suggests that “how” a leadership is exercised and not by “whom” is more crucial, a better alternative being a “democratic” leadership. © MCB UP Limited 1973 Distribution channels Managerial power Channel management...

... industry Channel management Retailing Unit pricing: a positive response to consumerism by Lawrence Lamont, James Rothe and Charles Slater University of Colorado, USA THE recent rise of the consumer movement, its brands, and hopefully make a more informed pur- underlying causes, and the implications...

... as a whole. Provides some current options for manufacturers to secure their marketing channels. © MCB UP Limited 1971 Channel management Organizational development Cyclical demand Organizational change Economy The cyclical evolution of marketing channels* by Dr. Dov Izraeli Tel-Aviv...

... MCB UP Limited 1971 Models Advertising Data processing Data collection Management development Channel management A model toward optimizing advertising effort on durable goods purchases by J . Alex Murray Associate Professor, University of Windsor In order to improve the effectiveness...