...Temi Abimbola; Myfanwy Trueman; Oriol Iglesias; Bill Merrilees; Dale Miller; Carmel Herington Purpose The purpose of this paper is to explore whether multiple stakeholders imbue a single or multiple meanings to a city brand. Design/methodology/approach The branding literature hints at multiple...

...Temi Abimbola; Myfanwy Trueman; Oriol Iglesias; Myfanwy Trueman; Nelarine Cornelius; James Wallace Purpose The aim of this research is to investigate how local company web sites can contribute towards the value and characteristics of city brands online, particularly where post‐industrial cities...

... of this concept for city brands. Design/methodology/approach The research employs a factor analysis method based on data collected from 898 college students. Findings The findings of the study reveal that differentiating places with regard to their brand personalities is achievable. The paper introduces...