Skip to Main Content
Skip Nav Destination
Myfanwy Trueman
Close
Save search
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Fame and fortune: a conceptual model of CEO brands

Available to Purchase
Franziska Bendisch, Gretchen Larsen, Myfanwy Trueman
Journal: European Journal of Marketing
European Journal of Marketing (2013) 47 (3-4): 596–614.
https://doi.org/10.1108/03090561311297472
Published: 29 March 2013
View article titled, Fame and fortune: a conceptual model of CEO brands
Open the PDF for Fame and fortune: a conceptual model of CEO brands in another window
Add to Citation Manager for Fame and fortune: a conceptual model of CEO brands
Journal Articles

Corporate social responsibility brand leadership: a multiple case study

Available to Purchase
Adam Lindgreen, Yue Xu, François Maon, Jeremy Wilcock
Journal: European Journal of Marketing
European Journal of Marketing (2012) 46 (7-8): 965–993.
https://doi.org/10.1108/03090561211230142
Published: 20 July 2012
View article titled, Corporate social responsibility brand leadership: a multiple case study
Open the PDF for Corporate social responsibility brand leadership: a multiple case study in another window
Add to Citation Manager for Corporate social responsibility brand leadership: a multiple case study
Journal Articles

Corporate identity, corporate branding and corporate reputations: Reconciliation and integration

Available to Purchase
Russell Abratt, Nicola Kleyn
Journal: European Journal of Marketing
European Journal of Marketing (2012) 46 (7-8): 1048–1063.
https://doi.org/10.1108/03090561211230197
Published: 20 July 2012
View article titled, Corporate identity, corporate branding and corporate reputations: Reconciliation and integration
Open the PDF for Corporate identity, corporate branding and corporate reputations: Reconciliation and integration in another window
Add to Citation Manager for Corporate identity, corporate branding and corporate reputations: Reconciliation and integration
Journal Articles

Segmentation and brand positioning for Islamic financial services

Available to Purchase
Rusnah Muhamad, T.C. Melewar, Sharifah Faridah Syed Alwi
Journal: European Journal of Marketing
European Journal of Marketing (2012) 46 (7-8): 900–921.
https://doi.org/10.1108/03090561211230061
Published: 20 July 2012
View article titled, Segmentation and brand positioning for Islamic financial services
Open the PDF for Segmentation and brand positioning for Islamic financial services in another window
Add to Citation Manager for Segmentation and brand positioning for Islamic financial services
Journal Articles

Measuring private labels brand equity: a consumer perspective

Available to Purchase
Andres Cuneo, Pilar Lopez, Maria Jesus Yagüe
Journal: European Journal of Marketing
European Journal of Marketing (2012) 46 (7-8): 952–964.
https://doi.org/10.1108/03090561211230124
Published: 20 July 2012
View article titled, Measuring private labels brand equity: a consumer perspective
Open the PDF for Measuring private labels brand equity: a consumer perspective in another window
Add to Citation Manager for Measuring private labels brand equity: a consumer perspective
Journal Articles

Public‐private collaborations: branded public services?

Available to Purchase
Francisco Guzmán, Vicenta Sierra
Journal: European Journal of Marketing
European Journal of Marketing (2012) 46 (7-8): 994–1012.
https://doi.org/10.1108/03090561211230160
Published: 20 July 2012
View article titled, Public‐private collaborations: branded public services?
Open the PDF for Public‐private collaborations: branded public services? in another window
Add to Citation Manager for Public‐private collaborations: branded public services?
Journal Articles

Multiple stakeholders and multiple city brand meanings

Available to Purchase
Bill Merrilees, Dale Miller, Carmel Herington
Journal: European Journal of Marketing
European Journal of Marketing (2012) 46 (7-8): 1032–1047.
https://doi.org/10.1108/03090561211230188
Published: 20 July 2012
View article titled, Multiple stakeholders and multiple city brand meanings
Open the PDF for Multiple stakeholders and multiple city brand meanings in another window
Add to Citation Manager for Multiple stakeholders and multiple city brand meanings
Journal Articles

The pragmatics of branding: an application of Dewey's theory of aesthetic expression

Available to Purchase
Mary Jo Hatch
Journal: European Journal of Marketing
European Journal of Marketing (2012) 46 (7-8): 885–899.
https://doi.org/10.1108/03090561211230043
Published: 20 July 2012
View article titled, The pragmatics of branding: an application of Dewey's theory of aesthetic expression
Open the PDF for The pragmatics of branding: an application of Dewey's theory of aesthetic expression in another window
Add to Citation Manager for The pragmatics of branding: an application of Dewey's theory of aesthetic expression
Journal Articles

Building brand value online: exploring relationships between company and city brands

Available to Purchase
Myfanwy Trueman, Nelarine Cornelius, James Wallace
Journal: European Journal of Marketing
European Journal of Marketing (2012) 46 (7-8): 1013–1031.
https://doi.org/10.1108/03090561211230179
Published: 20 July 2012
View article titled, Building brand value online: exploring relationships between company and city brands
Open the PDF for Building brand value online: exploring relationships between company and city brands in another window
Add to Citation Manager for Building brand value online: exploring relationships between company and city brands
Journal Articles

Strategic corporate brand alignment: Perspectives from identity based views of corporate brands

Available to Purchase
John M.T. Balmer
Journal: European Journal of Marketing
European Journal of Marketing (2012) 46 (7-8): 1064–1092.
https://doi.org/10.1108/03090561211230205
Published: 20 July 2012
View article titled, Strategic corporate brand alignment: Perspectives from identity based views of corporate brands
Open the PDF for Strategic corporate brand alignment: Perspectives from identity based views of corporate brands in another window
Add to Citation Manager for Strategic corporate brand alignment: Perspectives from identity based views of corporate brands
Journal Articles

Exploring consumer brand name equity: Gaining insight through the investigation of response to name change

Available to Purchase
D.J. Griff Round, Stuart Roper
Journal: European Journal of Marketing
European Journal of Marketing (2012) 46 (7-8): 938–951.
https://doi.org/10.1108/03090561211230115
Published: 20 July 2012
View article titled, Exploring consumer brand name equity: Gaining insight through the investigation of response to name change
Open the PDF for Exploring consumer brand name equity: Gaining insight through the investigation of response to name change in another window
Add to Citation Manager for Exploring consumer brand name equity: Gaining insight through the investigation of response to name change
Journal Articles

Self‐congruity, brand attitude, and brand loyalty: a study on luxury brands

Available to Purchase
Fang Liu, Jianyao Li, Dick Mizerski, Huangting Soh
Journal: European Journal of Marketing
European Journal of Marketing (2012) 46 (7-8): 922–937.
https://doi.org/10.1108/03090561211230098
Published: 20 July 2012
View article titled, Self‐congruity, brand attitude, and brand loyalty: a study on luxury brands
Open the PDF for Self‐congruity, brand attitude, and brand loyalty: a study on luxury brands in another window
Add to Citation Manager for Self‐congruity, brand attitude, and brand loyalty: a study on luxury brands
Journal Articles

Corporate brands and identity: developing stronger theory and a call for shifting the debate

Available to Purchase
Joep Cornelissen, Lars Thøger Christensen, Kendi Kinuthia
Journal: European Journal of Marketing
European Journal of Marketing (2012) 46 (7-8): 1093–1102.
https://doi.org/10.1108/03090561211230214
Published: 20 July 2012
View article titled, Corporate brands and identity: developing stronger theory and a call for shifting the debate
Open the PDF for Corporate brands and identity: developing stronger theory and a call for shifting the debate in another window
Add to Citation Manager for Corporate brands and identity: developing stronger theory and a call for shifting the debate
Journal Articles

A new context and emerging theories for product, place and corporate brands

Free
Temi Abimbola, Myfanwy Trueman, Oriol Iglesias
Journal: European Journal of Marketing
European Journal of Marketing (2012) 46 (7-8)
https://doi.org/10.1108/ejm.2012.00746gaa.001
Published: 20 July 2012
View article titled, A new context and emerging theories for product, place and corporate brands
Add to Citation Manager for A new context and emerging theories for product, place and corporate brands
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal