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Keywords: Classification gap
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (9-10): 1726–1745.
Published: 12 September 2016
... that “classification gaps” have a negative effect on the performance of products and that these effects play a role in different stages of consumers’ decision process. Design/methodology/approach The data collection consisted of three comprehensive parts covering production and consumption in the music festival...
