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1-4 of 4
Keywords: Co‐operatives
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (8): 2309–2339.
Published: 16 August 2022
...Charlotte Lecuyer; Mathieu Béal; Sonia Capelli; William Sabadie Purpose Co-operative managers must invest appropriately to strengthen member relationships, such as by initiating corporate social responsibility (CSR) actions or providing members with more relational benefits. This paper aims...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (9-10): 1778–1801.
Published: 03 August 2018
...Theo Benos; Nikos Kalogeras; Ko de Ruyter; Martin Wetzels Purpose This paper aims to examine a core member-customer threat in co-operatives (co-ops) by drawing from ostracism research, assessing co-op ostracism’s impact on critical membership and relational exchange outcomes and discussing why...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1985) 19 (5): 59–75.
Published: 01 May 1985
...Gerard P. Finnegan Investigates has worker co‐operatives undertake their marketing activities and the ways in which they differ from conventional businesses. States that marketing activities of the traditional wholesale or retail co‐operative movement are not of concern here. Notes that there has...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1972) 6 (3): 155–169.
Published: 01 March 1972
...P. Edgar Explores the role of boards and co‐operatives in the total marketing system and concludes they should be left to compete openly with the private sector. Examines this with regard to the open market in Africa and how it is still, to some extent, a social institution. States...
