...Diane M. Martin; Bernardo Amado Figueiredo; Jacob Sheahan; Torgeir Aleti; Mike Reid; Larissa Hjorth; Thi Thao Nguyen Luu; Mark Buschgens; Glen Wall; Anne Grigg Purpose A program co-designed by consumer behaviour academics, older adults and educational/support agencies was developed to scale ways...

... in supermarkets among consumers to promote their well-being. Design/methodology/approach The research features two studies. Study 1 included five co-design workshops with consumers and staff (n = 32) to develop a consumer-centred programme. The findings supported the design and implementation...