... (System II) versus when they engage in rapid and more superficial processing (System I). Design/methodology/approach Using four experiments, this research investigates the effects of pride and cognitive resources on indulgence. This study also tests the mediating roles of deservedness and self-esteem...

... 11 04 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only China Consumer behaviour Cognition Cross-cultural studies Social groups Personal selling Superstitious beliefs pervade society (Vyse, 2014). Many buildings in China do...

... Group Publishing Limited 2015 Cognition Confidence Knowledge discrimination Knowledge calibration Metaknowledge Metacognitions Consider two consumers, A and B. Consumer A has more knowledge about a certain product category, P, than Consumer B. But Consumer B has better awareness...

... (Beard, 2008). Consumers will only perceive humor once they realize that everything will be okay or that things will work themselves out. A light form of this type of humor is represented by cute happy images (e.g. the Aflac duck or Taco Bell dog). Complex forms of A-S are cognitive in the sense...

... on brand attitude when the athlete is associated with a negative event. © Emerald Group Publishing Limited 2014 Power Relationship Sponsorship Cognition Scandal Endorsement It is a common strategy for companies to leverage their brands by associating them with famous athletes...

... to visualize the perceptual structure of complex sets of alternatives and the multinomial logit model enables us to analyze the influence of these inherent personal characteristics. Findings The results show that consumers organize information on red wines and rosés according to a “type→origin” cognitive...

... representing givers and receivers of positive and negative WOM. Findings Three distinct dimensions emerged. Two (cognitive content and richness of content) reflect the composition of the message, while the third, termed strength of delivery, reflects the manner of delivery. The scale has strong...

... in the election; cognitive reasons to vote for; and emotional feelings toward the candidate. Design/methodology/approach The data from Polish and US 2000 presidential elections have been analyzed and compared. The research purpose is concerned with the measurement of the model's seven domains of political...

... traditionally separate, fields of research and provides a framework in which to develop further empirical and theoretical work into low attention advertising effects. © Emerald Group Publishing Limited 2008 Advertising Cognition Consumer behaviour Individual psychology A detailed...

...Lisa Watson; Mark T. Spence Purpose Consumption situations can be emotionally charged. Identifying the cause(s) of emotions has clear practical import to the understanding of consumer behaviour. Cognitive appraisal theory serves this purpose; however, a consensus has not yet emerged concerning...

... Emotional, cognitive and attitudinal reactions to four advertisements for food products were collected from matched homogeneous student samples in Croatia, The Czech Republic, Hungary, and Poland. In addition to analysis of variance, a comprehensive structural equation model was tested separately for each...

... a theoretical cognitive content framework that postulates relationships between different ways of thinking about strategy and different information‐processing demands. We then outline how the contrasting beliefs of decision makers may influence their capabilities to generate different hybrid forms of strategic...

...‐cultural movement. It suggests that youth‐related activities are migrating up the age scale and draws on the results of a phenomenological study to support this. The findings suggest that the experience is closely related to cognitive age and the dimensions of “felt” age, “look” age, “do” age...