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Keywords: Collaborative theorizing
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (7-8): 1130–1152.
Published: 11 July 2017
... unanswered, i.e. how should such gap-bridging research be conducted in practice. Design/methodology/approach Based on a literature review of collaborative theorizing processes, the authors develop a conceptual framework highlighting the main research design decisions when theorizing with managers...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (7-8): 1173–1177.
Published: 11 July 2017
... and approaches for collaborative theorizing; to further define and instruct the abductive approach; and to explore pragmatic realism to ensure both practical outcomes and truthful theories. Originality/value These five issues are a step towards developing a theory–praxis research tradition. Roderick J...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (7-8): 1153–1160.
Published: 11 July 2017
... at: p.s.h.leeflang@rug.nl 01 03 2017 02 03 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Theory Theory-practice gap Collaborative theorizing Quantitative analyses Develop opportunities theorizing with academics. The success...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (7-8): 1161–1162.
Published: 11 July 2017
... Publishing Limited Licensed re-use rights only Theory Collaborative theorizing Theory practice gap “Theorizing with managers: how to achieve both academic rigor and practical relevance?” by Nenonen et al. (2017) is a timely and useful piece for two reasons. First, we live in times...
