...Daniel Padgett; Christopher D. Hopkins; Colin B. Gabler Purpose This paper aims to investigate the interrelated role of relational commitment and dependence as drivers of key performance outcomes. Specifically, the authors provide a conceptual model of the impact of commitment on relationship...

... of using SMS in B2B markets. The purpose of this paper is to extend this line of research by investigating the impact of B2B brands’ social media presence, interactivity and responsiveness on customers’ perceptions of four indicators of brand relationship strength (commitment, intimacy, satisfaction...

..., satisfaction, trust and commitment) on customer loyalty, using both offline and online platforms. Findings The findings show that both social and technical chains of effects are viable channels for B2B service firms to build customer loyalty; however, mixing of both social and technical resources results...

... and commitment by using commitment/trust theory. Design/methodology/approach This research design utilises explanatory research at the preliminary stage, as informed by the literature and conceptual framework. The subsequent model was examined via a positivist survey carried out among stakeholders in high...

... offers and the likelihood of such offers being accepted under different conditions of the franchising agreement. Design/methodology/approach – Based on commitment theory and agency theory, it is hypothesised that conversion likelihood will be larger if the conversion offer is more attractive...

... wine club provide insights regarding factors that influence their membership experience. Findings – The results show that satisfaction of membership benefits and confidence in the association's expertise are essential in strong relationships. Moreover, member commitment to the relationship...

... in this research to collect data from a random sample of 225 franchisees drawn across 80 franchise systems. Personality was represented by the Big Five personality traits (IPIP‐B5 scales) and relationship quality was conceptualized as a 23‐item second‐order construct (incorporating trust, commitment...

... orientation concept as an additional antecedent of trust, affective commitment and attitudinal loyalty. Yet, for a relationship to exist, the parties need to be mutually considered as potential relational partners. This paper seeks to introduce the concept of perceived brand relationship orientation, which...

... commitment to product‐market strategy signifies the extent to which a manager comprehends and supports the strategy and reflects a necessary sense of ownership for any chosen product‐market strategy. The purpose of this paper, then, is to examine strategically ambidextrous firms through the twin lenses...

...Francis Farrelly; Pascale Quester There is little empirical research that examines the effects of marketing orientation on the two most important relationship marketing concepts, namely trust and commitment. In this paper, the sponsorship relationship is the focus of an empirical investigation...

... that generates customers’ commitment, especially in situations of high involvement, in which its effect is stronger in comparison to overall satisfaction. © MCB UP Limited 2001 Consumer behaviour Brand loyalty Commitment Spain Multivariate analysis The development and maintenance...

... on service quality and the trust‐commitment theory of relationship marketing. With support from a literature review on exchange theory, equity theory, role theory and the trust‐commitment theory of relationship marketing, 18 hypotheses are advanced to develop and test an alternative to the original model...

... their impact on organizational commitment as an intervening variable. To test this theory, a causal model to evaluate exogenous latent variables and endogenous latent variables was fitted to data obtained from a sample of 140 insurance salespeople. Reveals that the organizational commitment of insurance...