... marketing phenomena and make better marketing decisions. Culture Collectivism Communication technologies Computer software Cross‐cultural studies Function evaluation Product reviews involve reviewers assessing products (often recently released ones) and then publishing their evaluations...

... Publishing Limited 2006 Customer relations Relationship marketing Communication technologies The relationship marketing (RM) literature is a theoretically, ideologically and empirically rich documentation of marketing practice beyond the mass‐market focus of the mainstream marketing...

...., 1991). We understand this construct to be important on both sides, i.e. that maximum effect is achieved when exchange and coordination is done at both ends and not only at one. Supplier relations Customer relations Competences Communication technologies Automotive industry Germany...