... marketing phenomena and make better marketing decisions. © Emerald Group Publishing Limited 2009 Culture Collectivism Communication technologies Computer software Cross‐cultural studies Function evaluation Product reviews involve reviewers assessing products (often recently released...

... ; Parvatiyar and Sheth, 2000). At its most basic then, the ideological grounding of RM is simply that cooperation is better than conflict and that mutual benefit is more valuable than greed. © Emerald Group Publishing Limited 2006 Customer relations Relationship marketing Communication...

... at one. Supplier relations Customer relations Competences Communication technologies Automotive industry Germany In business‐to‐business markets long‐term orientation has become one of the main issues in relationships between customers and their suppliers (e.g. Crosby et al...