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Keywords: Communications context
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Journal Articles
The elaboration likelihood model: review, critique and research agenda
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (11-12): 2033–2050.
Published: 04 November 2014
..., revised and extended. Given modern communication contexts, it is appropriate to question the model’s validity and relevance. Design/methodology/approach – The authors develop a conceptual approach, based on a fully comprehensive and extensive review and critique of ELM and its development since its...
