...) describe a competitor orientation as a firm's understanding of short‐term strengths and weaknesses and long‐term capabilities and strategies of both current and potential competitors. Competitors Customer orientation Market orientation Company performance Market orientation is often...

... on what (dis)satisfies customers, and attempts to rectify faults, enhance positive experiences, and generally, “give customers what they want”. © Emerald Group Publishing Limited 2004 Company performance Organizational innovation Product innovation Marketing strategy Customer orientation...

... the target to perform its activities in ways that support the source's objectives. Channel relationships Information control Company performance Spain Agricultural and fishing industries In the channel literature, a generalised agreement can be found about the important role...

... on business performance. Our findings suggest that high quality marketing planning can lead to performance benefits, but as antecedent to a market orientation, rather than as an independent activity. © MCB UP Limited 2003 Company performance Marketing planning Market orientation Marketing...

... Service International marketing Export Company performance Market orientation Service enterprises operate in competitive domestic and global markets, increasingly characterized by the speed and ease with which services cross national borders, encouraging many to seek growth opportunities...

... 2002 Service operations Company performance Market orientation Innovation The concept of market orientation has received a considerable amount of research attention since the topic was re‐ignited by Kohli and Jaworski (1990) and Narver and Slater (1990). Much of the empirical...