... to current and future customers for executive actions. A customer orientation provides sufficient understanding of a firm's target buyers, so that the firm can continuously create superior value for them (Narver and Slater, 1990). Competitors Customer orientation Market orientation Company...

... is described, and its uses in managerial application and academic research described. We conclude by identifying the limitations of the process and avenues for future research. Company performance Organizational innovation Product innovation Marketing strategy Customer orientation Technology led...

... of unilateral control on attributed performance, and the moderating role of the source's distributive and procedural fairness. © MCB UP Limited 2003 Channel relationships Information control Company performance Spain Agricultural and fishing industries In the channel literature...

... on business performance. Our findings suggest that high quality marketing planning can lead to performance benefits, but as antecedent to a market orientation, rather than as an independent activity. © MCB UP Limited 2003 Company performance Marketing planning Market orientation Marketing...

... to test is: H1. Market orientation makes a significant and positive contribution to service firm performance. © MCB UP Limited 2002 Service operations Company performance Market orientation Innovation The concept of market orientation has received a considerable...

... Service International marketing Export Company performance Market orientation Service enterprises operate in competitive domestic and global markets, increasingly characterized by the speed and ease with which services cross national borders, encouraging many to seek growth opportunities...