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Keywords: Competitive differentiation
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Journal Articles
Antecedents to strategic flexibility: Management cognition, firm resources and strategic options
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (10): 1320–1339.
Published: 14 September 2012
.... Findings The number and type of strategic options developed by managers impact on the degree of strategic flexibility and also on the ability of the firm to achieve competitive differentiation. Additionally, the type of strategic option implemented by managers is dependent on the competitive situation...
