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Keywords: Competitive dynamics
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Journal Articles
Incumbent defense strategies and new entrants market exit: the moderating role of relational market-based assets
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (5): 1556–1583.
Published: 13 May 2022
... of this research. 07 02 2021 18 09 2021 06 02 2022 03 04 2022 16 04 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Competitive dynamics Market exit Defensive strategies Relational market-based assets Real options theory...
Journal Articles
Asymmetric preferences for leaders and implications for followers
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2015) 49 (7-8): 1256–1275.
Published: 13 July 2015
... pitfalls, while also increasing the distinctiveness of both the follower with the differentiated product and the follower that copies that product. This increase in distinctiveness then should increase the market share of both followers. We posit: Followers Competitive dynamics Market leaders...
