... of the first studies to explore both antecedents and outcomes of privacy empowerment. Also, the application of complexity theory and fsQCA to explain consumers’ defensive responses is novel to the literature. Mario Fernando can be contacted at: mariof@uow.edu.au 21 06 2019 28 01 2020 09...

... a general overview approach to understand how unstructured data from users can be analyzed with cognitive computing techniques for innovation. The paper links the computerized techniques with marketing innovation problems with an integrated framework using dynamic capabilities and complexity theory...

... are low. However, KAM might prove to be a tool to clarify the seller dedication to the customer. Key accounts Complexity theory Sales management Industrial marketing Operational complexity may affect the customer expectations, as in the lower right quadrant in Figure 2 , especially...

...Drew Wollin; Chad Perry This article explores how complexity theory can help marketers to understand a market and to operate within it. Essentially, it argues that complexity theory has the potential to provide both global and some local explanations of markets and is complementary to local...

... is ineffective. A case study is used to demonstrate the need for an integrative multi‐paradigm approach to the management of quality as complexity increases. © Emerald Group Publishing Limited 2004 Quality management Quality management techniques Complexity theory Ideologies (philosophy...