... of the first studies to explore both antecedents and outcomes of privacy empowerment. Also, the application of complexity theory and fsQCA to explain consumers’ defensive responses is novel to the literature. This study introduces an extended PRE framework of privacy (Figure 1). We initiated this study...

... a general overview approach to understand how unstructured data from users can be analyzed with cognitive computing techniques for innovation. The paper links the computerized techniques with marketing innovation problems with an integrated framework using dynamic capabilities and complexity theory...

... factors, and in particular, complexities in and between the selling and buying organisations. Key accounts Complexity theory Sales management Industrial marketing Research on industrial sales is very much focused on sales personnel and issues such as sales training that use theories...

... is ineffective. A case study is used to demonstrate the need for an integrative multi‐paradigm approach to the management of quality as complexity increases. © Emerald Group Publishing Limited 2004 Quality management Quality management techniques Complexity theory Ideologies (philosophy...

...Drew Wollin; Chad Perry This article explores how complexity theory can help marketers to understand a market and to operate within it. Essentially, it argues that complexity theory has the potential to provide both global and some local explanations of markets and is complementary to local...