Keywords: Compliance influence
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
European Journal of Marketing (2022) 56 (11): 2959–2977.
Published: 21 February 2022
... framed either prescriptively or proscriptively, may guide children’s choice of healthy versus unhealthy food. Design/methodology/approach This study conducted two experiments in a Pakistani junior school. Experiment 1 exposed children to either a prescriptive or a proscriptive compliance influence...

or Create an Account

Close Modal
Close Modal