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Journal Articles

The effects and mechanism of discounting unit price

Huda Khan, Muhammad Rashid Saeed, Steven Bellman, Richard Lee
Journal: European Journal of Marketing
European Journal of Marketing (2024) 58 (8): 1941–1967.
https://doi.org/10.1108/EJM-12-2022-0878
Published: 08 October 2024
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Journal Articles

Tackling obesity in aged-care homes: the effects of environmental cues

Joyce Hei Tong Lau, Huda Khan, Richard Lee, Larry S. Lockshin, Anne Sharp, Jonathan Buckley, Ryan Midgley
Journal: European Journal of Marketing
European Journal of Marketing (2022) 56 (11): 3054–3077.
https://doi.org/10.1108/EJM-07-2021-0512
Published: 31 May 2022
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Journal Articles

The interaction of social influence and message framing on children’s food choice

Huda Khan, Richard Lee, Zaheer Khan
Journal: European Journal of Marketing
European Journal of Marketing (2022) 56 (11): 2959–2977.
https://doi.org/10.1108/EJM-07-2021-0505
Published: 21 February 2022
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Journal Articles

A memory theory perspective of consumer ethnocentrism and animosity

Richard Lee, Kyung Tae Lee, Jianyao Li
Journal: European Journal of Marketing
European Journal of Marketing (2017) 51 (7-8): 1266–1285.
https://doi.org/10.1108/EJM-03-2014-0188
Published: 11 July 2017
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Journal Articles

The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects

Richard Lee, Marc Mazodier
Journal: European Journal of Marketing
European Journal of Marketing (2015) 49 (5-6): 919–942.
https://doi.org/10.1108/EJM-10-2013-0594
Published: 11 May 2015
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Journal Articles

Economic nationalism and cosmopolitanism: A study of interpersonal antecedents and differential outcomes

Kyung Tae Lee, You-Il Lee, Richard Lee
Journal: European Journal of Marketing
European Journal of Marketing (2014) 48 (5-6): 1133–1158.
https://doi.org/10.1108/EJM-02-2011-0068
Published: 06 May 2014
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Journal Articles

A Stakeholder Approach to Marketing Management Using the Value Exchange Models

Richard Lee Miller, William F. Lewis
Journal: European Journal of Marketing
European Journal of Marketing (1991) 25 (8): 55–68.
https://doi.org/10.1108/03090569110003553
Published: 01 August 1991
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